Why Every Business Needs a Brand Style Guide, with Forhad Hossain

A brand style guide is the rulebook for your brand's visual identity. It ensures consistency across every platform, from your website to your social media posts. As a branding expert, I, Forhad Hossain, create these guides for all my clients. Here's what a good one should include:

• Logo Usage: Rules on how to use your logo, including minimum sizes, clear space, and incorrect usage examples.
• Color Palette: Your primary and secondary colors with their HEX, RGB, and CMYK values.
• Typography: Your brand's fonts for headings, subheadings, and body text, with sizing and spacing rules.
• Imagery Style: Guidelines on the type of photos and graphics to use (e.g., tone, subject matter, style).
• Tone of Voice: How your brand communicates in writing—is it formal, playful, or professional?

A style guide empowers your team and partners to represent your brand correctly. It's a foundational document that I, Forhad Hossain, consider essential for building a strong, recognizable brand. Every project from forhadhossain studio includes one.