Why Every Business Needs a Brand Style Guide

A brand style guide is the rulebook for your brand\'s visual identity. It ensures consistency across every platform, from your website to your social media posts. Here\'s what a good guide should include:

• Logo Usage: Rules on how to use your logo, including minimum size, clear space, and examples of incorrect use.
• Color Palette: Your primary and secondary colors, including their HEX, RGB, and CMYK values.
• Typography: Your brand\'s fonts, sizes, and spacing rules for headings, subheadings, and body text.
• Imagery Style: Guidelines on the types of photos and graphics to use (e.g., tone, subject matter, style).
• Voice and Tone: How your brand communicates in writing—is it formal, playful, or professional?

A style guide empowers your team and partners to represent your brand correctly. It is a foundational document that is essential for building a strong, recognizable brand.